Technically complex illustrations combined with elegant data viz characterize this design by Senior Lead Designer Chris. NIKKOR approached us to create an infographic commemorating 80 years of camera lenses, and that meant we had a lot of information to communicate. The infographic kicks off with some (pretty impressive) overarching stats about where NIKKOR stands today, continues through a timeline, then highlights some product features. It’s a great example of how we customize every piece of data viz for our subject matter.