The Client Goal
CALIFORNIA ASSOCIATION OF REALTORS® (C.A.R.) offers professional business resources to members all across the state of California. They wanted to use visual communication to help establish thought leadership, sharing both internal and external industry insights with their members. They recognize that industry data can be difficult to sift through in multiple reports and whitepapers, so from the beginning they have often opted to pass us just 1–2 data sets for each narrative.
These designs for C.A.R. could be described as mini infographics since they each only contain a few short data points. Keeping in mind their goal of combating the standard of text-based industry reports, each design employs a central illustration related to the theme, with clear data visualization always close by. This approach was chosen to draw the audience’s attention so they can digest the information quickly and move on to the next new insight. Over the past few years we have created dozens of infographic designs for C.A.R.’s website, including a magazine cover and multiple spreads for their print publication.
- Real Estate