The infographic that inspired the motion graphic:

“Make It Pop!” is one of the most subjective, yet widely used phrases on the planet. It can haunt any designer in their sleep. But the phrase goes beyond design, with industries everywhere using it to request an improvement (of some kind) to the original product. In an attempt to bring clarity to this vague term, we created this infographic and motion graphic to help show the world what “Make It Pop” actually means across genres. With copy created by our witty Senior Content Specialist Josh, design by Senior Lead Designer Alaina, and motion graphics (complete with an original score) by our Animation Guru Graham, this infographic and motion graphic is sure to make things pop!