Seattle-based Optify asked us to create a motion graphic showcasing their company and product offering. The marketing team at Optify is always pushing the envelope of creativity, which allowed us to have A LOT of fun with this project! Together, Optify and our Digital Content Producer, Josh, collaborated on a fun storyline with a great hero. The team was so happy that they even named the character of the video “”Josh”" and incorporated him into their new website design.
Our animation rockstar, Graham, took a cue from the creative team at Optify and pushed some envelopes of his own – making this motion graphic more into a classic cartoon animation than a typical infographic video. Finally, Daniel Caldwell, an amazing Seattle composer, scored the entire animation while also providing subtle sound design to take this project to the next level.